I know. It’s not that simple. Instead of people on phones, it’s people on computers or even computers doing the work of people. But the similarities are: Orders are placed, logged in, processed, transacted, shipped and customer service and returns are handled efficiently or you go out of business. As Michael Dell of Dell Computers said, “Internet commerce is merely the direct-sales model on steroids with customers and suppliers enjoying an electronic connection, any time, any place.”

The advantage of web over catalog direct sales is not just immediacy, but also the ability to tailor special offers to your customer. In store, the sales clerks say, "Would you like a bag to go with that outfit?" Online, you can offer the items that compliment current purchases instantly, electronically. When this CellophaneWorld "Club Outfit" is ready to buy, up pops a special offer on a matching bag. Impulse buying is not only possible on line, it can be virtually "turnkey."

CellophaneWorld is our example of how an "ideal" e-store, should operate.CellophaneWorld caters to young women and every page is dedicated to their lifestyle.