Whether you like it or not, you and your competitors all sit on the same intersection just eight or so seconds away. Anyone who remembers gas wars between stations on every corner, knows what this means. You took one glance, checked the lowest price, and boom, it was in, out and gone. On the web, everyone’s on the same corner with less than 8 seconds between them.

CellophaneWorld makes shopping easy for the "I-want-it-now" shopper. If all they want is a dress, they hit the shop here button on the home page and bypass everything but the items they want. People shop on the web because it's convenient. If it's not convenient to shop at your store, they'll go somewhere else with the click of the mouse - immediately. No second chance.

CellophaneWorld is our example of how an "ideal" e-store, should operate. CellophaneWorld caters to young women and every page is dedicated to their lifestyle.