Just like a brick-and-mortar store, your front line of “advertising” is your store window or home page. Put your hottest stuff up front. When your customers come by, you’ve got to show them what you’ve got and how to buy it— but not everything, unless you plan on being Amazon or CD Now (unfortunately they already exist).

CellophaneWorld, as any good retail business does, gives its best advertisers top billing. Their products appear first and when visitors roll their cursors over the products, they see the provider, the price and a link to buy. If they think the prices are too high, the consumers only have to click on “price search” to get exactly what they need.

CellophaneWorld is our example of how an "ideal" e-store, should operate. CellophaneWorld caters to young women and every page is dedicated to their lifestyle.