We design environments. Everything your customers see, follow and click on. We invite them in, make them comfortable and make it easy for them to find the functions they need. We design for the personality of your store and your customers. We can design sites that you can run either in house, or outside. We show you how to leverage your brick and mortar traditions into click and mortar reality. We can work directly with your programmers and vendors, and we can introduce you to companies and individuals that we feel will best fit your company’s size, market and target audience. Our expertise in on-line environmental design is a direct result of our experience in creating the vital shopping atmosphere for traditional in-store settings. We can help traditional retailers take their knowledge and experience and transfer it to the web. We can help you avoid the common pitfalls that have plagued e-commerce start-ups with traditional common sense. For instance, every successful retailer, from the smallest shop owner to the largest mega retailer, knows that the customer is always right. However, even highly successful brick-and-mortar retailers have developed e-commerce sites with software that shuts out valued customers. The results for e-tailers such as boo.com* have been sudden and immediate bankruptcy. The difference between SilverHare and other dot.com designers and consultants is our focus. We start with your customer. They provide your revenue. They give you the feedback you need to improve your site and your service. Because they are your most valuable resource, what’s good for them is always best for you. * See Boo hoo! “Over-the-top design and a burn rate of $120 million in six months force the achingly hip fashion retail site Boo.com to give up the ghost.” For other examples of overdesign look up living.com, petstore.com, toysmart.com, beautyscene.com, den.net and miadora.com.